Sustainable Development in Sports

Sustainable Development in Sports

Subhash Chandak

Department of Management Studies, Indian Institute of Science, Bangalore, India

Amita M. Nishmitha

Department of Management Studies, Indian Institute of Science, Bangalore, India


The paper draws from relevant literature and two original case studies, and analyses five main processes involved in Sustainable Development in Sports.This paper is a review on efforts needed to reposition University sports. If sports would meet the global best practice, then attempts must be made upgrade sport facilities in the universities. Provide coaches with the requisite training and certification. The University Games Association being the umbrella organization for university sports must organize sports in division level. The greatest challenge for sports growth which has to do with sponsorship and branding has to be pursued with utmost vigor and determination. Private and corporate organization must come to the aid of University Sports by carrying out their corporate social responsibility through building of sports facilities.


Repositioning sports, Sustainability, University sports

To cite this article

Chandak, S., & Nishmitha, A.M. (2017). Sustainable Development in Sports, International Journal of  Management, and Social Sciences Review (IJMSSR). Vol. 1, No. 1, pp.1-18. Doi:10.5281/zenodo.2648103



Copyright © 2017 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License ( which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.



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