The Effectiveness of Business Dealings on the Relationships

The Effectiveness of Business Dealings on the Relationships

Edward Humphries

Professor of Supply Chain Strategy, Cranfield School of Management,Cranfield, UK

Jefferson W. Lee

Professor of MBA programme, Cranfield School of Management, Cranfield, UK


Despite the conventional wisdom that relationship marketing will generate favourable results, extant marketing research provides inconsistent evidence for this effect. This paper presents the effects of multilevel marketing on relationships and friendships in India. The paper describes what multilevel marketing is, where did it originate from, the way people approach customers and how the customers feel about it. Multilevel marketing is used for product distribution through independent distributors. This paper will also look into the type of mediums these distributors use and how effective each one is in selling their products. However, this paper was answered this question that: Does a firm’s relationship marketing truly pay off by enhancing the outcomes of business dealings?


Business Dealings, Markting,Organizations, Business Strategy, Systematic Linkage,  and Relationships.

To cite this article

 Humphries, E., & Lee, J. W. (2017). The Effectiveness of Business Dealings on the Relationships, International Journal of  Management, and Social Sciences Review (IJMSSR). Vol. 1, No. 1, pp.34-41. Doi:10.5281/zenodo.2648115



Copyright © 2017 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License ( which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.



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